We know there are alternatives, that is why we offer more to website and social application publishers
Tools - Ad Serving
Our system is designed for Publishers to maximize advertising revenue and is available for use with all advertising. Inventory can be sold through the Underdog Media network on a channel basis and direct by setting up a network minimum rate card. You can also sell inventory by setting up Advertiser campaigns with targeting, frequency capping and provide web based reporting to your advertising clients.
Revenue - Manage Yield
Delivery of an ad is based on many factors, but the rule of thumb is, the Advertiser that pays the most for the inventory is first in line. Simple sounding, but not simply done. When the Publisher sells their inventory those ads compete with Advertisers that Underdog Media brings to the table. Again, which ever Advertiser pays the most for the inventory is first in line.
Knowledge - Reporting
This is our industry, we have built tools to provide meaningful statistics such as fill rate, number of campaigns and creative targeted, effective CPM, revenue by any date range or hour, by advertiser, site, or creative type. Our email reporting system takes these great insights from the interface and sends them to your desk top or mobile device.