Ad Monetization

Advertising Solutions for Publishers and Buyers

-EDGE by UDM Ad Units
-Unique Demand and Exclusive Inventory
-Programmatic Expertise
-100% Viewable and Engaging
-Powerful Analytics

EDGE by UDM Adhesion

Engineered to Drive Supplemental Revenue and RPM

-Video and Display Ad Unit
-Desktop and Mobile Traffic
-100% Viewability
-Designed to Protect the User Experience
-Unique Demand that complements your current Ad Stack

Intelligent Reporting

Powerful analytics that inform and guide intelligent business decisions

Analyze by UTM, device, geo, custom variables, minute level precision and much more

Underdog Blog: Your Place for All Things UDMLearn More

EDGE by UDM video and display ad units run across mobile web and desktop with high viewability and performance. EDGE is engineered to increase brand awareness and drive engagement for advertisers while engineered to preserve the user experience and drive revenue for publishers.

Strategy Bar Icon Strategy Icon

The Buyer Advantage

  • Unique owned and operated ad unit
  • 100% viewable and engaging
  • Exclusive and global inventory, desktop and mobile web
  • 2B+ impressions per month and 200M+ monthly uniques

Brand Safety

  • Ads.txt, Sellers.json and OpenRTB Supply Path Object compliant
  •, Comscore, Pixalate, Forensiq, Confiant, The Media Trust; Top 50 Comscore Ad Ecosystem and Pixalate Top 20 Seller Trust Index

Integrate With Us

Header Bidding, oRTB, or Deal ID/PMP; EDGE Ad Unit Demo

Technology Icon

The Publisher Advantage

Content detect technology, Differentiated placements, Unique demand, Video and display, Trafficking options include hardcoding, prebid and GAM


Deep dive revenue insight by geo, UTM, device, custom metrics, and much more

Supplemental Revenue

Our ad unit is built to compliment your current ad stack, engineered to give your readers a better ad experience and designed to increase your revenue

"Traffic Quality, Performance and Scale - Underdog Media hits all the marks in what we look for in our supply partners. They are top dogs as far as we're concerned!"

- Brian Hanley Director of Sales AOL

"EDGE by UDM was easy to integrate, it doesn’t impact the user experience of our sites and has increased our RPM. It’s a win-win by our account."

- Rich Jesmer Legendary Digital Networks / &

"You know you've found a solid partner when you start referring your own clients. UDM™ provides the full package when it comes to what we look for in a demand partner performance, support and reporting are all top notch."

- Jan Van Vorst VP biz Dev Hexagram/

"Engagement and viewability are KPI's that are a must for our clients. We can count on the team at Underdog Media to hit the mark when it comes to meeting our clients' expectations."

- Jason Kelley, Ootem – CEO/Founder

"Underdog has been an excellent partner for 30M. They understand our business and our users and they apply this knowledge to products and toolsets which directly benefit our bottom line."

Jared Owen CEO, 30M
Part of the Group

User Experience placement engineered to preserve content

Audience Insights and Segments

Brand specific audience segments, sales collateral and infographics available to clients driven by Comscore and Quantcast audience data

"Coming together is the beginning; keeping together is progress; working together is success." - Henry Ford

We Engage Users Got Demand? Integrate with us!

About Underdog Media

Underdog Media is an innovative ad monetization company serving 100% viewable ad units and solutions. Our EDGE by UDM owned and operated unique ad units run across desktop and mobile driving high-impact viewability, engagement and revenue for publishers and advertisers. It complements your current monetization strategy, does not interfere with your existing solutions and is engineered to drive results.


Underdog Media is committed to all digital privacy compliance standards and working with its partners to safeguard protection and control of users' data preferences. You can view all UDM privacy documents here: Privacy Policy, GDPR and CCPA. To opt-out, click here.

Analyticstoolsets designed to inform & optimize

© Copyright 2024 Underdog Media, LLC. All Rights Reserved.