CALIFORNIA PRIVACY NOTICE (CCPA / CPRA)
Last Updated: June 2026
This Notice supplements the UDM Privacy Policy and applies to California residents.
Categories of Personal Information Collected:
Identifiers:
• IP addresses
• Cookie identifiers
• Device identifiers
• Identity solution identifiers
Internet or Network Activity
• Browser information
• Advertising interactions
• Site activity associated with advertising delivery
Geolocation Data:
• Approximate geographic location derived from IP address
Business Purposes:
• Advertising delivery
• Advertising measurement
• Fraud prevention
• Security
• Reporting and analytics
• Service improvement
Disclosure of Personal Information:
UDM may disclose personal information to:
• Advertising partners
• Identity solution providers
• Measurement providers
• Fraud prevention providers
• Service providers
• Government authorities where legally required
Sale and Sharing:
UDM does not sell personal information in exchange for monetary compensation. However, UDM works with advertising, measurement, identity, and technology partners to support advertising delivery and related services. Certain disclosures of advertising identifiers and related information may be considered “sharing” under California law.
Consumer Rights:
California residents may have rights to:
• Know
• Access
• Delete
• Correct
• Opt out of certain sharing activities
Non-Discrimination:
UDM will not discriminate against consumers for exercising applicable privacy rights.
Retention:
Raw log and reporting data, including IP addresses and device identifiers used for fraud detection, security monitoring, operational reporting, and troubleshooting, is generally retained for up to fifteen (15) days unless longer retention is required for investigations, legal compliance, contractual obligations, or dispute resolution.
Submitting Privacy Requests:
California residents may submit privacy requests by contacting:
Authorized agents may submit requests on behalf of consumers where permitted by applicable law.