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September 3, 2025 LOS ANGELES, Sept. 03, 2025 (GLOBE NEWSWIRE) — Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, today announced the acquisition of Underdog Media, an ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This strategic deal marks a significant expansion of Ad.com’s ability to deliver exclusive, premium advertising

The Truth About RPM Claims Are You Comparing Apples to Apples? We’ve been hearing from publishers who’ve been promised sky-high RPMs—$25, $30, or more—from competing ad providers. Sounds great, right?  But we’re seeing a pattern: these offers often don’t deliver.  If it sounds too good to be true—it probably is. The Pitfalls of Inflated Metrics

MFA Lists The last few months have been challenging for online publishers. The recent expansion of MFA blocklists has resulted in a decline in ad revenue for the domains identified on these lists, causing major alarm among publishers. So, what is this industry shake-up all about? And how can you prevent your domain from being

What is MFA? MFA, short for “Made for Advertising”, describes websites that prioritize advertisements over content. These sites primarily aim to maximize ad revenue informing, entertaining, or serving users. The term has evolved from “Made for Ads” to “Made for Arbitrage” to better encapsulate those domains that primarily purchase their traffic and allocate significant space