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August 2019 Publisher Newsletter

The Game of Politics

Ready, set, go! Digital advertising is now the largest media expenditure for every major campaign on both political sides, according to AdExchanger. Out with the old (namely TV ads and polling) and in with the new (a mixture of TV, digital and social content distributed via in-house ad buying)! According to Elizabeth Warren and her campaign team, they see the standard campaign as another symbol of Washington corruption and is seeking digital ad spend as an opportunity to do things differently.

Winter is Coming

Before you know it the holiday season will be in full swing. Pumpkin spice lattes will be spilt across fall sweaters, Halloween candy will be devoured by eager children, turkeys will be stuffed and Santa will be coming down the chimney. Plan ahead by doubling down on 100% viewable inventory, last year we saw a 21% increase in revenue from June to December. With buyers gearing up their Q4 media budgets, don't get left in the dust, tis' the season for budget dumps. 

Just Say No to Fraud

Who is Json? Seller.json is the name and he calls for transparency. In case you have been living under a rock for the last three months, the IAB recently launched two new solutions, sellers.json and the OpenRTB Supply Chain Object, for use in concert with other ad quality initiatives. The UDM team has updated and enhanced our platform to comply with all new measures, as we take pride in brand safety! Learn more about it here

Pay Attention to Me! 

Meet Underdog Media at the 2019 Digiday Publishing Summit in Miami, FL! If you are planning to attend this years publishing summit in September, let us know! We would love to invite you for drinks, a cuban sandwich and conversation on how we can increase your revenue. RSVP today to let us know if you are planning to attend! 

This Week Today

Catch up weekly on all things digital with Underdog Media. Posted to our blog every Friday, take a peak at a few of our favorite articles from this week: