Q3 Publisher Newsletter

September 2020 Publisher Newsletter

Programmatic Pick Me Up

Can you feel it? Fall is almost here, the leaves are starting to turn, pumpkin spice lattes are flowing and Q4 demand is just around the corner!

According to Adweek, "the number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year."

The world’s largest brands are spending more than ever through programmatic
Members of the World Federation of Advertisers are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016.

Publishers need to align themselves with the correct inventory to capitalize on this influx of Q4 demand.

Lights, Camera, Action!

What helps boost a publisher's revenue almost immediately? Video inventory
According to the IAB, “Video continues to be a primary growth engine in the digital advertising industry,” concluded David Cohen, President, IAB. “However, to remain on an upward trajectory, publishers and social media companies must continue to innovate with formats and measurement solutions while staying ahead of emerging technologies”.

How can UDM help? Reel by UDM is our video suite of instream and outstream video units engineered to preserve the user experience with mouse rollover user-initiated sound controls all while activating RPM and supplemental revenue. 

Interested in activating Reel by UDM? Reach out

Santa is Shopping Online

A lot has happened this year, but one thing is certain: there is an increased amount of eyeballs online driving programmatic demand.

According to Mediapost, "U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black Friday, according to a study by Emarsys. Indeed, only 4% plan to shop in stores, and 28% will do their holiday buying entirely online."

Gear up for Digital Black Friday demand with EDGE by UDM ad units. Due to unique Q4 demand, most publishers of your size see a 25%-40% increase in their existing revenue after implementing EDGE. 


With Underdog Media you can increase revenue for your website that complements your existing monetization solution, all while providing your readers with a better ad experience

EDGE is an adhesion, sticky, and video type ad unit that serves on either the rails or the bottom of the page. EDGE will only serve when there is optimal space available.

Interested? Check out a demo of our ad units, here: Video, Footer, Skyscraper, Rectangle, and Double down

Sign up today and/or schedule a call