November Advertiser Newsletter

With the holiday season around the corner, our unique EDGE ad unit can offer scalability and audience-targeted inventory in Q4. Black Friday and Cyber Monday are just around the corner! Let us target your audience this season!

According to AdWeek, we know that people plan to delay their purchases online and in-store this year. Slightly more than half of shoppers (53%) will begin their holiday shopping in November or December.

This means, you still have time to capture revenue with our unique inventory this quarter!

Reach out to us to start sleighing this quarter with EDGE by UDM!

Connected TV has been the bullet train of recent popularity among consumers, growing three times faster in spend growth compared to linear TV!

In accordance with the new report from eMarketer,” The number of ad-supported video-on-demand (AVOD) watchers is expected to jump by 8.6% YoY, surpassing 140 million in 2022.” 

We have access and scalability to top programmatic CTV/OTT inventory (target large screen only if desired) including PlutoTV, Philp, Paramount+, Sumo, Yahoo!, FuboTV, MLB, ViacomCBS, Hearst, Vizio, AMC Networks, and more! 

Getting ahold of data segments that can be combined to create scalable audiences will boost engagement. Stay plugged in and in front of predicted trends with a streaming content ad strategy! If interested, we would love to learn more about your CTV/OTT budget and needs. We can discuss a CPM floor that includes all data, targeting, and inventory. Reach out to us!

We’ve got audience insights! Why is this important? Because it can help you capture the correct audience without relying on third-party cookies. Yes, we still use cookies too, but this is not going to last forever!

Contextual advertising is back, baby! 

According to Adweek, the need to solve for first-party data solutions for the industry is getting more urgent. A McKinsey report concluded that the publishing industry “will have to replace up to $10 billion in ad revenue” due to changes from both big tech and upcoming privacy laws. 

Don't worry, we’ve got you covered! UDM has audience insights tailored to our inventory and can help place correct ad(s) in front of those specific consumers. Need someone interested in shopping for 2023 travel plans? We know just the right inventory to help you reach that traveler… and many more verticals to choose from!