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September 3, 2025 LOS ANGELES, Sept. 03, 2025 (GLOBE NEWSWIRE) — Ad.com Interactive Media, Inc., a leader in performance marketing and digital media, today announced the acquisition of Underdog Media, an ad monetization platform delivering 100% viewable ad units across trusted publisher networks. This strategic deal marks a significant expansion of Ad.com’s ability to deliver exclusive, premium advertising […]

The Truth About RPM Claims Are You Comparing Apples to Apples? We’ve been hearing from publishers who’ve been promised sky-high RPMs—$25, $30, or more—from competing ad providers. Sounds great, right?  But we’re seeing a pattern: these offers often don’t deliver.  If it sounds too good to be true—it probably is. The Pitfalls of Inflated Metrics

MFA Lists The last few months have been challenging for online publishers. The recent expansion of MFA blocklists has resulted in a decline in ad revenue for the domains identified on these lists, causing major alarm among publishers. So, what is this industry shake-up all about? And how can you prevent your domain from being

What is MFA? MFA, short for “Made for Advertising”, describes websites that prioritize advertisements over content. These sites primarily aim to maximize ad revenue informing, entertaining, or serving users. The term has evolved from “Made for Ads” to “Made for Arbitrage” to better encapsulate those domains that primarily purchase their traffic and allocate significant space

Digital Ad Rates and Seasonal Trends At the start of new months and / or new quarters, publishers may find themselves asking, “Why are my rates low?”  One big factor is seasonality.  Digital ad rates follow a pattern year-over-year, driven by seasonal events (fiscal year end, summer vacation, and winter holidays, for example) and the

Maximizing Revenue with Highly Viewable Ad Units In the ever-evolving landscape of digital advertising, maximizing revenue is a top priority for both advertisers and publishers. One powerful tool in achieving this goal is the utilization of highly viewable ad units. In this article, we’ll explore the profound impact that highly viewable ad units can have

Alternatives to Google Cookies for Online Marketing Welcome to the new frontier of online marketing. With Google’s recent announcement of phasing out third-party cookies by 2023, businesses and marketers are facing a seismic shift in how they reach and engage with their target audiences. But fear not, savvy entrepreneurs and digital marketers! In this article,

33Across Announces Results of Identity Resolution Partnership with Underdog Media Case Study: 33Across NEW YORK – August 2, 2023 – 33Across, an identity solution and platform designed for the Open Web, today unveiled the outcome of their strategic partnership with Underdog Media, an innovative ad monetization company serving 100% viewable ad units. By leveraging 33Across’

Maximizing ROI with Adhesion Ad Units EDGE by UDM Introduction If you’re running a website and looking to boost your revenue or monetize your online presence, you’re in the right place. Adhesion units can become your secret weapon in maximizing your website’s ROI (Return on Investment). Section 1: Understanding Adhesion Ad Units What Are Adhesion Ad Units?

RPM vs CPM CPM, RPM and Factors That Affect Website Revenue Understanding CPM and RPM CPM, or Cost Per Mille (thousand), is a metric that measures how much an advertiser pays for a thousand impressions on your website. Simply put, it’s the rate earned per 1,000 views of an ad. RPM, or Revenue Per Mille