Blog

What is MFA and Why You Should Avoid It?

What is MFA? MFA, short for “Made for Advertising”, describes websites that prioritize advertisements over content. These sites primarily aim to maximize ad revenue informing, entertaining, or serving users. The term has evolved from “Made for Ads” to “Made for Arbitrage” to better encapsulate those domains that primarily purchase their traffic and allocate significant space […]

What is MFA and Why You Should Avoid It? Read More »

Alternatives to Google Cookies for Online Marketing

Alternatives to Google Cookies for Online Marketing Welcome to the new frontier of online marketing. With Google’s recent announcement of phasing out third-party cookies by 2023, businesses and marketers are facing a seismic shift in how they reach and engage with their target audiences. But fear not, savvy entrepreneurs and digital marketers! In this article,

Alternatives to Google Cookies for Online Marketing Read More »

RPM vs CPM

RPM vs CPM CPM, RPM and Factors That Affect Website Revenue Understanding CPM and RPM CPM, or Cost Per Mille (thousand), is a metric that measures how much an advertiser pays for a thousand impressions on your website. Simply put, it’s the rate earned per 1,000 views of an ad. RPM, or Revenue Per Mille

RPM vs CPM Read More »