To be considered as a publisher for the Underdog Media network,
your publishing business should meet these minimum criteria:
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Direct Relationship: Domains must be either owned &
operated or managed directly by you. We require proof of direct
relationship.
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Contact Information: Accurate and verifiable contact
information (Business Name, Business Domain, Business Address,
Contact Name, Contact Email, Contact Phone Number).
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Ads.txt: Our ads.txt file MUST be placed on your domain
for demand approval, linking, and buying. Our entire ads.txt
file must remain on your domain and be periodically updated as
required by our exchange partners.
Ads.txt background and instructions can be found here.
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Consent Management Platform: A CMP (Consent Management
Platform) is required to monetize traffic in California and/or
the EEA. Ads will not serve in these locations without a
functioning CMP.
CMP background and instructions can be found here.
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Content: Significant unique and safe* content with appropriate ad density (typically 5 ads
maximum).
* Domains must be determined to be “safe” to join
our network. We will reject domains that display fraudulent or
malicious activity, or inappropriate content. This is at our
sole discretion and includes, but is not limited to, the
following:
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Sites that contain or promote hate speech, misinformation,
pornography, piracy, copyright infringement, weapons,
violence, defamation, or other illegal or harmful goods or
activities.
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Sites that perpetuate malware, auto-downloads,
auto-redirects, fake errors and warnings, invalid
impressions or other nefarious / fraudulent activities or
traffic.
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Sites that are non-functioning, sites with no ad units,
sites with excessive ad units, or layering of ad units.
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Sites with direct or indirect transactions involving Russia
and Belarus.
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Better Ad Standards: Underdog Media complies with Better
Ads Standards developed by the Coalition for Better Ads, and we
require that our publishers do as well. For more information,
see:
www.betterads.org